Ethnic tourism in Brick lane(east London) Dissertation

Ethnic tourism in Brick lane(east London) - Dissertation Example This is set alongside the fact that many of the inhabitants are still living as a pre-21th century overcrowded village community on the edge of the ultra modern city. Introduction Shoreditch is described as ‘an area of hope and endless resilience’, (Unseen Tours, 2011). Yet it might be truer to say hope of a better future – perhaps somewhere else. Another description appears in the form of a sundial high on the wall of the Jamme Masjid Mosque (undated) in London’s Brick Lane. Clearly to be seen on its surface is the Latin tag ‘Umbra Sumus’ i.e. ... ned by Stebbins in 1996 ( page 948) as :- Cultural tourism is a genre of special interest tourism based on the search for and participation in new and deep cultural experiences, whether aesthetic, intellectual, emotional, or psychological" (948). The question to be answered is whether or not this is ultimately of benefit to the inhabitants - in particular those with origins overseas , now living in crowded conditions at the southern end of Brick Lane and its environs or on the social housing estates nearby. According to a UNESCO report on the effects of tourism ( Preface, 1995) the effects may be economically positive but :- This approach, however, reduces the cultural heritage and the environmental assets to an economic commodity minimizing or sometimes completely ignoring their socio-cultural values. Ask people to mention important sites in London and they will quickly come up with a long list – Big Ben, The Houses of Parliament, the Tower, Buckingham Palace and all the rest . But of course this is a false picture as far as Londoners are concerned. It really consists not of a string of tourists sites, but is made up of millions of ordinary people trying to exist cheek by jowl with the tourists, the icons and amidst the ensuing crush,. Crowded buses, high prices, when all they want to do is cope and perhaps find happiness and even success for themselves, their families and those they care about. What is important for them is not tourist sites, but home, family, security, who they are and where they are going.. Many of these people live in Whitechapel, and many hundreds in Brick Lane and the surrounding streets. In 1986, according to the Labour party Brick Lane at that time was:- a community of working class and industrious people: a multi-ethnic community, a historic

Strategic Innovation Essay Example | Topics and Well Written Essays - 1000 words

Strategic Innovation - Essay Example Pull marketing has some similarities with push marketing, but the major difference is that marketing is directed at decision makers or influencers who in turn would pull potential customers. Pull marketing consists of many strategies that aim at creating an interest and an awareness of the innovation as well as create a need for it. It involves thorough research of people’s interests and creating a relation with the innovation (Kelley, 2012). According to Kelley (2012), companies should invest in both push and pull innovation if they want to establish balanced and consistent profitability. However, most companies invest more in push innovation since it is easier and offers immediate effects. Companies should know that pull innovation helps grow the potential customer range expand in the long-run and, therefore, should seek to establish a balance in both methods. For instance, as stated by Kelley (2012), states that push marketing Innovation is ideal when there is a ready market for the product and the company just needs to highlight the benefits of the innovation. Push marketing occurs when an innovation is just an improvement of past innovations and there is already an awareness of the product. Also, push marketing is ideal when a company seeks to solidify the customer loyalty. Pull innovation is ideal when the innovator seeks to attract customers who are unaware or simply disinterested in the product. Also, pull innovation used to expand customer bases in the long run. Pull marketing of innovation is best when an innovation is most disruptive of the normal trends and solutions offered to problems. When an innovation is completely new in the market, the solution it offers is not obvious; therefore, awareness is needed first before introducing push innovation (Blan, 2009). Business innovation arises from many sources such as employees, business competitors, and reaction to an arising need, customers and even